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HeyGen vs MakeUGC

HeyGen: AI avatar videos: your digital twin or a stock avatar speaks your script, with translation into 175+ languages. MakeUGC: AI video generator for ads: 1,000+ AI actors, 50+ languages, product-in-hand videos and image ads.

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Updated October 16, 2026

HeyGen and MakeUGC details as published on heygen.com and makeugc.ai (and their official app store listings), checked October 16, 2026. Luren AI shown for reference.
	HeyGen	MakeUGC	Luren AI
Platforms	Web, iOS, Android	Web	iPhone and Android app
Mobile app	Yes	No	Yes, iPhone and Android
Free plan	Yes: 3 videos a month up to 1 minute each, 500+ stock avatars, 1 custom video avatar and up to 3 photo avatars; free videos carry a HeyGen watermark.	No free plan; any plan can be tried for $1 and then renews at the plan price unless cancelled.	Free to download and try
Pricing	Free plan, then subscriptions: Creator at $29 a month, Pro from $49 a month with larger credit tiers, and Business at $149 a month plus $20 per seat (as listed on its pricing page), and Enterprise on request.	Subscriptions billed monthly, quarterly or yearly: Starter at $29 a month, Growth at $39 and Pro at $79, each billed yearly (as listed on its pricing page), plus custom Enterprise.	Pay per creation with coins, or a weekly or yearly Pro subscription
What you need to start	None for stock avatars; one face photo for a photo avatar, or one short video clip for a video avatar of yourself.	None for stock actors; a custom avatar needs a short, well-lit video of you talking to the camera.	One photo, or just a prompt; no training
AI models	Its own avatar models (Avatar IV and Avatar V on its site) and Seedance 2.0 integrated into the platform; the Pro plan adds access to all its advanced AI models.	Video: its own Make 1.0, Seedance 2.5 and 2.0, Veo 3.1, Kling 4.0, Gemini Omni Flash 1.1, Grok Imagine 1.5, MiniMax, Wan 3.0, Pixverse v5.5. Images: Nano Banana Pro, Nano Banana 2, GPT Image 2, Seedream v5 Pro, Flux 2 Pro, Recraft v3, Imagen 4.	Nano Banana Pro, Nano Banana 2.1, GPT Image 2.5, Seedream, Qwen-Image 3.0, Grok Imagine; Veo 3.1, Kling, Seedance
Images	Not offered	Image ads: product shots and thumbnails from a prompt	300+ styles, your own prompt with a model picker, and an AI agent
Video	Talking avatar videos from a script, prompt-to-video with Video Agent, and highlights from long videos	Talking-actor UGC ads, product-in-hand videos, motion control and clips from third-party models	Image to video, text to video, UGC videos and 40+ AI dances
Editing	Captions, video translation with lip-sync, and script editing	Video editor for captions, music, B-roll and trims; batch mode and ad remakes	Restore, upscale, change clothes, backgrounds, pose and expression

Choose HeyGen if…

Founders, sales teams and real estate agents who want to appear on video without filming each time
Training and e-learning videos
Translating existing videos into other languages

HeyGen makes AI videos starring a digital avatar of you, built from a short clip or a photo, or one of its stock avatars. You type a script and the avatar delivers it; it also offers a prompt-based Video Agent and video translation into 175+ languages and dialects, on the web and in iPhone and Android apps.

Strengths

Avatars of yourself from one short clip or one photo
Video translation into 175+ languages and dialects
Available on the web and as iPhone and Android apps, with team and enterprise plans

Limits to know

Free plan videos are limited to 1 minute, 3 a month, with a watermark
4K export starts on the Pro plan
Built around talking presenters rather than photo generation

HeyGen alternatives →

Choose MakeUGC if…

E-commerce brands making UGC-style product ads
Mobile app and SaaS marketers testing many hooks
Affiliate marketers and agencies producing ads in volume

MakeUGC is a web studio for making UGC-style video ads and image ads with AI actors. It offers actors that can hold your product, custom avatars cloned from a short video, a range of third-party video and image models, batch mode and automation flows, with API and MCP access on every plan.

Strengths

1,000+ AI actors on its top plan, speaking 50+ languages
Product in Hand puts your product in the actor's hands
API and MCP access included on every plan

Limits to know

No free plan: the trial costs $1 and renews at the plan price
Starter exports at 480p or 720p and includes no custom avatars
Its site describes a web studio; no mobile app is mentioned

MakeUGC alternatives →

Key differences

HeyGen has a mobile app; MakeUGC runs on Web.
MakeUGC generates images; HeyGen is built around other jobs.
HeyGen is listed among ai video generators and ai ugc and ad makers; MakeUGC among ai ugc and ad makers and ai video generators.
Free plans: HeyGen: Yes: 3 videos a month up to 1 minute each, 500+ stock avatars, 1 custom video avatar and up to 3 photo avatars; free videos carry a HeyGen watermark. MakeUGC: No free plan; any plan can be tried for $1 and then renews at the plan price unless cancelled.

A third option

Both kinds of model, in one phone app

Luren AI puts Nano Banana Pro, GPT Image 2.5, Seedream, Veo 3.1 and Kling side by side on iPhone and Android, with 300+ ready-made styles, UGC ads, AI dances and an AI agent that makes the picture for you. Start from one photo, no training.

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FAQ

HeyGen vs MakeUGC: questions

Is HeyGen better than MakeUGC?

It depends on the job. HeyGen suits founders, sales teams and real estate agents who want to appear on video without filming each time; training and e-learning videos; translating existing videos into other languages. MakeUGC suits e-commerce brands making UGC-style product ads; mobile app and SaaS marketers testing many hooks; affiliate marketers and agencies producing ads in volume.

Is HeyGen free?

Yes: 3 videos a month up to 1 minute each, 500+ stock avatars, 1 custom video avatar and up to 3 photo avatars; free videos carry a HeyGen watermark.

Is MakeUGC free?

No free plan; any plan can be tried for $1 and then renews at the plan price unless cancelled.

Which is better for video, HeyGen or MakeUGC?

HeyGen: Talking avatar videos from a script, prompt-to-video with Video Agent, and highlights from long videos. MakeUGC: Talking-actor UGC ads, product-in-hand videos, motion control and clips from third-party models.

Is there an alternative to HeyGen and MakeUGC on my phone?

Luren AI is an iPhone and Android app with image models like Nano Banana Pro, GPT Image 2.5 and Seedream, video models like Veo 3.1 and Kling, 300+ ready-made styles and an AI agent. It is free to download and try.

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Sources

HeyGen and MakeUGC are trademarks of their owners. Luren AI is not affiliated with either. Details are as each company publishes them on its own site and store listings on the date above; plans and prices change, so check their sites before you buy.