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HeyGen vs Creatify

HeyGen: AI avatar videos: your digital twin or a stock avatar speaks your script, with translation into 175+ languages. Creatify: AI video ad platform: URL to video, 1,500+ AI avatars, image ads and a playground of video and image models.

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Updated October 16, 2026

HeyGen and Creatify details as published on heygen.com and creatify.ai (and their official app store listings), checked October 16, 2026. Luren AI shown for reference.
	HeyGen	Creatify	Luren AI
Platforms	Web, iOS, Android	Web	iPhone and Android app
Mobile app	Yes	No	Yes, iPhone and Android
Free plan	Yes: 3 videos a month up to 1 minute each, 500+ stock avatars, 1 custom video avatar and up to 3 photo avatars; free videos carry a HeyGen watermark.	Yes: 10 credits a month (up to 2 video ads or 20 image ads), 300 AI actors and 10 premium models; exports carry a watermark.	Free to download and try
Pricing	Free plan, then subscriptions: Creator at $29 a month, Pro from $49 a month with larger credit tiers, and Business at $149 a month plus $20 per seat (as listed on its pricing page), and Enterprise on request.	Free plan, then monthly subscriptions with credits: Standard at $15 a month, or $12 a month on an annual plan (as listed on its pricing page), then Pro, Max, Business and custom Enterprise. Separate API plans start at $99 a month (as listed on its pricing page).	Pay per creation with coins, or a weekly or yearly Pro subscription
What you need to start	None for stock avatars; one face photo for a photo avatar, or one short video clip for a video avatar of yourself.	None for stock avatars; a custom avatar is made from a 2 to 5 minute video or photos, or described in text.	One photo, or just a prompt; no training
AI models	Its own avatar models (Avatar IV and Avatar V on its site) and Seedance 2.0 integrated into the platform; the Pro plan adds access to all its advanced AI models.	Its own Aurora 2.0 and Boreal plus Seedance 2.5, Veo 3.1, Kling 3.0, Gemini Omni Flash, MiniMax, Wan and Grok Video for video; Nano Banana Pro and 2.1, GPT Image 2.5 Sunburst, Seedream 5.0, Flux 2 Pro and Qwen Image for images.	Nano Banana Pro, Nano Banana 2.1, GPT Image 2.5, Seedream, Qwen-Image 3.0, Grok Imagine; Veo 3.1, Kling, Seedance
Images	Not offered	Image ads and studio-style product shots	300+ styles, your own prompt with a model picker, and an AI agent
Video	Talking avatar videos from a script, prompt-to-video with Video Agent, and highlights from long videos	URL to video, talking avatar videos, product videos and clips from third-party video models	Image to video, text to video, UGC videos and 40+ AI dances
Editing	Captions, video translation with lip-sync, and script editing	Node-based Ad Flow editor, batch variations and ad cloning from a URL	Restore, upscale, change clothes, backgrounds, pose and expression

Choose HeyGen if…

Founders, sales teams and real estate agents who want to appear on video without filming each time
Training and e-learning videos
Translating existing videos into other languages

HeyGen makes AI videos starring a digital avatar of you, built from a short clip or a photo, or one of its stock avatars. You type a script and the avatar delivers it; it also offers a prompt-based Video Agent and video translation into 175+ languages and dialects, on the web and in iPhone and Android apps.

Strengths

Avatars of yourself from one short clip or one photo
Video translation into 175+ languages and dialects
Available on the web and as iPhone and Android apps, with team and enterprise plans

Limits to know

Free plan videos are limited to 1 minute, 3 a month, with a watermark
4K export starts on the Pro plan
Built around talking presenters rather than photo generation

HeyGen alternatives →

Choose Creatify if…

E-commerce brands turning product pages into video ads
Marketers who need many ad variations to test
Agencies managing several brands

Creatify is a web platform for making video and image ads with AI, used by brands and agencies. It turns a product link into a video ad, offers realistic avatars that lip-sync in 75+ languages, and adds ad templates, a model playground, competitor ad tracking and an ad agent.

Strengths

Turns a product page link into a ready-to-post video ad
1,500+ presenters that lip-sync in 75+ languages, with 140+ voices
Ad tools beyond creation: competitor ad tracking, ad cloning, an ad agent and an ad launcher

Limits to know

Free plan exports carry a watermark
Custom avatars start on the Pro plan
Its site describes a web app and API; no mobile app is mentioned

Creatify alternatives →

Key differences

HeyGen has a mobile app; Creatify runs on Web.
Creatify generates images; HeyGen is built around other jobs.
HeyGen is listed among ai video generators and ai ugc and ad makers; Creatify among ai ugc and ad makers and ai video generators and ai product photo tools.
Free plans: HeyGen: Yes: 3 videos a month up to 1 minute each, 500+ stock avatars, 1 custom video avatar and up to 3 photo avatars; free videos carry a HeyGen watermark. Creatify: Yes: 10 credits a month (up to 2 video ads or 20 image ads), 300 AI actors and 10 premium models; exports carry a watermark.

A third option

Both kinds of model, in one phone app

Luren AI puts Nano Banana Pro, GPT Image 2.5, Seedream, Veo 3.1 and Kling side by side on iPhone and Android, with 300+ ready-made styles, UGC ads, AI dances and an AI agent that makes the picture for you. Start from one photo, no training.

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FAQ

HeyGen vs Creatify: questions

Is HeyGen better than Creatify?

It depends on the job. HeyGen suits founders, sales teams and real estate agents who want to appear on video without filming each time; training and e-learning videos; translating existing videos into other languages. Creatify suits e-commerce brands turning product pages into video ads; marketers who need many ad variations to test; agencies managing several brands.

Is HeyGen free?

Yes: 3 videos a month up to 1 minute each, 500+ stock avatars, 1 custom video avatar and up to 3 photo avatars; free videos carry a HeyGen watermark.

Is Creatify free?

Yes: 10 credits a month (up to 2 video ads or 20 image ads), 300 AI actors and 10 premium models; exports carry a watermark.

Which is better for video, HeyGen or Creatify?

HeyGen: Talking avatar videos from a script, prompt-to-video with Video Agent, and highlights from long videos. Creatify: URL to video, talking avatar videos, product videos and clips from third-party video models.

Is there an alternative to HeyGen and Creatify on my phone?

Luren AI is an iPhone and Android app with image models like Nano Banana Pro, GPT Image 2.5 and Seedream, video models like Veo 3.1 and Kling, 300+ ready-made styles and an AI agent. It is free to download and try.

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Sources

HeyGen and Creatify are trademarks of their owners. Luren AI is not affiliated with either. Details are as each company publishes them on its own site and store listings on the date above; plans and prices change, so check their sites before you buy.