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HeyGen vs Arcads

HeyGen: AI avatar videos: your digital twin or a stock avatar speaks your script, with translation into 175+ languages. Arcads: Web platform for AI video ads with 1,000+ AI actors, video and image models, workflows and an ad agent.

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Updated October 16, 2026

HeyGen and Arcads details as published on heygen.com and arcads.ai (and their official app store listings), checked October 16, 2026. Luren AI shown for reference.
	HeyGen	Arcads	Luren AI
Platforms	Web, iOS, Android	Web	iPhone and Android app
Mobile app	Yes	No	Yes, iPhone and Android
Free plan	Yes: 3 videos a month up to 1 minute each, 500+ stock avatars, 1 custom video avatar and up to 3 photo avatars; free videos carry a HeyGen watermark.	No free plan. A 72-hour free trial gives 1,000 credits and all features; a card is required at sign-up and the Starter monthly plan starts automatically when the trial ends.	Free to download and try
Pricing	Free plan, then subscriptions: Creator at $29 a month, Pro from $49 a month with larger credit tiers, and Business at $149 a month plus $20 per seat (as listed on its pricing page), and Enterprise on request.	Monthly or yearly subscriptions with a monthly credit pool shared by all tools: Starter 8,000 credits, Creator 16,000, Pro 48,000, Scale 96,000 and Business 192,000, plus custom Enterprise; yearly billing is 20% off. Its help center says current prices are shown on the in-app pricing page, so no price is quoted here.	Pay per creation with coins, or a weekly or yearly Pro subscription
What you need to start	None for stock avatars; one face photo for a photo avatar, or one short video clip for a video avatar of yourself.	None to start: pick an actor from the library. A custom actor can be built from a prompt, an image or a video.	One photo, or just a prompt; no training
AI models	Its own avatar models (Avatar IV and Avatar V on its site) and Seedance 2.0 integrated into the platform; the Pro plan adds access to all its advanced AI models.	Video: Seedance 2.5 (default), Seedance 2.0, Veo 3.1, Kling 3.0 Pro, MiniMax H3, Wan 3.0, Grok Video and others. Talking actors: Arcads 1.0, Audio-Driven and OmniHuman 1.5. Images: Nano-Banana Pro (default), Nano-Banana 2 and 2.1, GPT Image 2 and 2.5, Seedream 4.5 and 5, Grok Image.	Nano Banana Pro, Nano Banana 2.1, GPT Image 2.5, Seedream, Qwen-Image 3.0, Grok Imagine; Veo 3.1, Kling, Seedance
Images	Not offered	Yes: static ads and images, 100 standard-resolution images a day free on paid plans	300+ styles, your own prompt with a model picker, and an AI agent
Video	Talking avatar videos from a script, prompt-to-video with Video Agent, and highlights from long videos	Talking-actor videos (up to 2 minutes with Arcads 1.0), product and app showcase videos, and clips from third-party video models	Image to video, text to video, UGC videos and 40+ AI dances
Editing	Captions, video translation with lip-sync, and script editing	Captions, text overlays, resize, trim, stitch, extend, upscale, actor swap and lip-synced translation	Restore, upscale, change clothes, backgrounds, pose and expression

Choose HeyGen if…

Founders, sales teams and real estate agents who want to appear on video without filming each time
Training and e-learning videos
Translating existing videos into other languages

HeyGen makes AI videos starring a digital avatar of you, built from a short clip or a photo, or one of its stock avatars. You type a script and the avatar delivers it; it also offers a prompt-based Video Agent and video translation into 175+ languages and dialects, on the web and in iPhone and Android apps.

Strengths

Avatars of yourself from one short clip or one photo
Video translation into 175+ languages and dialects
Available on the web and as iPhone and Android apps, with team and enterprise plans

Limits to know

Free plan videos are limited to 1 minute, 3 a month, with a watermark
4K export starts on the Pro plan
Built around talking presenters rather than photo generation

HeyGen alternatives →

Choose Arcads if…

Performance marketers testing many UGC-style video ads
Agencies producing ads for several brands
App and e-commerce brands that want spokesperson videos without filming

Arcads is a browser-based AI ad creation platform for performance marketers, e-commerce brands, app studios and agencies. It combines a library of AI actors based on real, paid actors with video and image models, translation, editing tools, batch workflows and an AI ad agent, all drawing on one credit balance.

Strengths

A large library of AI actors (1,000+ on its site), based on real actors who consented and are paid
Talking actors speak 74 languages, and Translate Video offers 176 language and accent options
Workflows, an AI ad agent (Mark), a public API and an MCP connector for producing ads in batches

Limits to know

No free plan: the free trial needs a card and converts to a paid plan after 72 hours
Plan prices are not listed on a public pricing page
Runs in the browser; its site does not mention a mobile app
On Starter and Creator, generation stops at the monthly credit limit and unused credits reset each cycle

Arcads alternatives →

Key differences

HeyGen has a mobile app; Arcads runs on Web.
Arcads generates images; HeyGen is built around other jobs.
HeyGen is listed among ai video generators and ai ugc and ad makers; Arcads among ai ugc and ad makers and ai video generators.
Free plans: HeyGen: Yes: 3 videos a month up to 1 minute each, 500+ stock avatars, 1 custom video avatar and up to 3 photo avatars; free videos carry a HeyGen watermark. Arcads: No free plan. A 72-hour free trial gives 1,000 credits and all features; a card is required at sign-up and the Starter monthly plan starts automatically when the trial ends.

A third option

Both kinds of model, in one phone app

Luren AI puts Nano Banana Pro, GPT Image 2.5, Seedream, Veo 3.1 and Kling side by side on iPhone and Android, with 300+ ready-made styles, UGC ads, AI dances and an AI agent that makes the picture for you. Start from one photo, no training.

Get Luren AI free Meet the AI agent

FAQ

HeyGen vs Arcads: questions

Is HeyGen better than Arcads?

It depends on the job. HeyGen suits founders, sales teams and real estate agents who want to appear on video without filming each time; training and e-learning videos; translating existing videos into other languages. Arcads suits performance marketers testing many UGC-style video ads; agencies producing ads for several brands; app and e-commerce brands that want spokesperson videos without filming.

Is HeyGen free?

Yes: 3 videos a month up to 1 minute each, 500+ stock avatars, 1 custom video avatar and up to 3 photo avatars; free videos carry a HeyGen watermark.

Is Arcads free?

No free plan. A 72-hour free trial gives 1,000 credits and all features; a card is required at sign-up and the Starter monthly plan starts automatically when the trial ends.

Which is better for video, HeyGen or Arcads?

HeyGen: Talking avatar videos from a script, prompt-to-video with Video Agent, and highlights from long videos. Arcads: Talking-actor videos (up to 2 minutes with Arcads 1.0), product and app showcase videos, and clips from third-party video models.

Is there an alternative to HeyGen and Arcads on my phone?

Luren AI is an iPhone and Android app with image models like Nano Banana Pro, GPT Image 2.5 and Seedream, video models like Veo 3.1 and Kling, 300+ ready-made styles and an AI agent. It is free to download and try.

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Sources

HeyGen and Arcads are trademarks of their owners. Luren AI is not affiliated with either. Details are as each company publishes them on its own site and store listings on the date above; plans and prices change, so check their sites before you buy.