Arcads vs MakeUGC
Arcads: Web platform for AI video ads with 1,000+ AI actors, video and image models, workflows and an ad agent. MakeUGC: AI video generator for ads: 1,000+ AI actors, 50+ languages, product-in-hand videos and image ads.
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Updated
| Arcads | MakeUGC | Luren AI | |
|---|---|---|---|
| Platforms | Web | Web | iPhone and Android app |
| Mobile app | No | No | Yes, iPhone and Android |
| Free plan | No free plan. A 72-hour free trial gives 1,000 credits and all features; a card is required at sign-up and the Starter monthly plan starts automatically when the trial ends. | No free plan; any plan can be tried for $1 and then renews at the plan price unless cancelled. | Free to download and try |
| Pricing | Monthly or yearly subscriptions with a monthly credit pool shared by all tools: Starter 8,000 credits, Creator 16,000, Pro 48,000, Scale 96,000 and Business 192,000, plus custom Enterprise; yearly billing is 20% off. Its help center says current prices are shown on the in-app pricing page, so no price is quoted here. | Subscriptions billed monthly, quarterly or yearly: Starter at $29 a month, Growth at $39 and Pro at $79, each billed yearly (as listed on its pricing page), plus custom Enterprise. | Pay per creation with coins, or a weekly or yearly Pro subscription |
| What you need to start | None to start: pick an actor from the library. A custom actor can be built from a prompt, an image or a video. | None for stock actors; a custom avatar needs a short, well-lit video of you talking to the camera. | One photo, or just a prompt; no training |
| AI models | Video: Seedance 2.5 (default), Seedance 2.0, Veo 3.1, Kling 3.0 Pro, MiniMax H3, Wan 3.0, Grok Video and others. Talking actors: Arcads 1.0, Audio-Driven and OmniHuman 1.5. Images: Nano-Banana Pro (default), Nano-Banana 2 and 2.1, GPT Image 2 and 2.5, Seedream 4.5 and 5, Grok Image. | Video: its own Make 1.0, Seedance 2.5 and 2.0, Veo 3.1, Kling 4.0, Gemini Omni Flash 1.1, Grok Imagine 1.5, MiniMax, Wan 3.0, Pixverse v5.5. Images: Nano Banana Pro, Nano Banana 2, GPT Image 2, Seedream v5 Pro, Flux 2 Pro, Recraft v3, Imagen 4. | Nano Banana Pro, Nano Banana 2.1, GPT Image 2.5, Seedream, Qwen-Image 3.0, Grok Imagine; Veo 3.1, Kling, Seedance |
| Images | Yes: static ads and images, 100 standard-resolution images a day free on paid plans | Image ads: product shots and thumbnails from a prompt | 300+ styles, your own prompt with a model picker, and an AI agent |
| Video | Talking-actor videos (up to 2 minutes with Arcads 1.0), product and app showcase videos, and clips from third-party video models | Talking-actor UGC ads, product-in-hand videos, motion control and clips from third-party models | Image to video, text to video, UGC videos and 40+ AI dances |
| Editing | Captions, text overlays, resize, trim, stitch, extend, upscale, actor swap and lip-synced translation | Video editor for captions, music, B-roll and trims; batch mode and ad remakes | Restore, upscale, change clothes, backgrounds, pose and expression |
Choose Arcads if…
- Performance marketers testing many UGC-style video ads
- Agencies producing ads for several brands
- App and e-commerce brands that want spokesperson videos without filming
Arcads is a browser-based AI ad creation platform for performance marketers, e-commerce brands, app studios and agencies. It combines a library of AI actors based on real, paid actors with video and image models, translation, editing tools, batch workflows and an AI ad agent, all drawing on one credit balance.
Strengths
- A large library of AI actors (1,000+ on its site), based on real actors who consented and are paid
- Talking actors speak 74 languages, and Translate Video offers 176 language and accent options
- Workflows, an AI ad agent (Mark), a public API and an MCP connector for producing ads in batches
Limits to know
- No free plan: the free trial needs a card and converts to a paid plan after 72 hours
- Plan prices are not listed on a public pricing page
- Runs in the browser; its site does not mention a mobile app
- On Starter and Creator, generation stops at the monthly credit limit and unused credits reset each cycle
Choose MakeUGC if…
- E-commerce brands making UGC-style product ads
- Mobile app and SaaS marketers testing many hooks
- Affiliate marketers and agencies producing ads in volume
MakeUGC is a web studio for making UGC-style video ads and image ads with AI actors. It offers actors that can hold your product, custom avatars cloned from a short video, a range of third-party video and image models, batch mode and automation flows, with API and MCP access on every plan.
Strengths
- 1,000+ AI actors on its top plan, speaking 50+ languages
- Product in Hand puts your product in the actor's hands
- API and MCP access included on every plan
Limits to know
- No free plan: the trial costs $1 and renews at the plan price
- Starter exports at 480p or 720p and includes no custom avatars
- Its site describes a web studio; no mobile app is mentioned
Key differences
- Free plans: Arcads: No free plan. A 72-hour free trial gives 1,000 credits and all features; a card is required at sign-up and the Starter monthly plan starts automatically when the trial ends. MakeUGC: No free plan; any plan can be tried for $1 and then renews at the plan price unless cancelled.
Both kinds of model, in one phone app
Luren AI puts Nano Banana Pro, GPT Image 2.5, Seedream, Veo 3.1 and Kling side by side on iPhone and Android, with 300+ ready-made styles, UGC ads, AI dances and an AI agent that makes the picture for you. Start from one photo, no training.
Arcads vs MakeUGC: questions
Is Arcads better than MakeUGC?
It depends on the job. Arcads suits performance marketers testing many UGC-style video ads; agencies producing ads for several brands; app and e-commerce brands that want spokesperson videos without filming. MakeUGC suits e-commerce brands making UGC-style product ads; mobile app and SaaS marketers testing many hooks; affiliate marketers and agencies producing ads in volume.
Is Arcads free?
No free plan. A 72-hour free trial gives 1,000 credits and all features; a card is required at sign-up and the Starter monthly plan starts automatically when the trial ends.
Is MakeUGC free?
No free plan; any plan can be tried for $1 and then renews at the plan price unless cancelled.
Which is better for video, Arcads or MakeUGC?
Arcads: Talking-actor videos (up to 2 minutes with Arcads 1.0), product and app showcase videos, and clips from third-party video models. MakeUGC: Talking-actor UGC ads, product-in-hand videos, motion control and clips from third-party models.
Is there an alternative to Arcads and MakeUGC on my phone?
Luren AI is an iPhone and Android app with image models like Nano Banana Pro, GPT Image 2.5 and Seedream, video models like Veo 3.1 and Kling, 300+ ready-made styles and an AI agent. It is free to download and try.
More comparisons
Sources
- www.arcads.ai/
- help.arcads.ai/en/articles/17594889-what-is-arcads
- help.arcads.ai/en/articles/17595066-how-does-arcads-pricing-work
- help.arcads.ai/en/articles/16975664-how-the-free-trial-works
- help.arcads.ai/en/articles/17350051-arcads-faq
- help.arcads.ai/en/articles/17350002-ai-video-models-in-arcads
- help.arcads.ai/en/articles/17349982-ai-actors
- makeugc.ai/
- makeugc.ai/pricing
- makeugc.ai/trial-policy
- makeugc.ai/custom-ai-avatar-feature
Arcads and MakeUGC are trademarks of their owners. Luren AI is not affiliated with either. Details are as each company publishes them on its own site and store listings on the date above; plans and prices change, so check their sites before you buy.
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