Grok vs Microsoft Copilot
Grok: xAI's AI assistant, with Grok Imagine for creating and editing images and making videos with sound. Microsoft Copilot: Microsoft's AI assistant, with image generation and photo editing built into chat and the Copilot app.
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| Grok | Microsoft Copilot | Luren AI | |
|---|---|---|---|
| Platforms | Web, iOS, Android | Web, iOS, Android, Desktop | iPhone and Android app |
| Mobile app | Yes | Yes | Yes, iPhone and Android |
| Free plan | Free to download and use; SuperGrok subscriptions add higher usage on Grok Imagine. | Copilot can generate images for free; Microsoft 365 plans give higher image-creation usage than free. | Free to download and try |
| Pricing | Free, with SuperGrok subscriptions (Lite, SuperGrok, Plus and Heavy on its App Store listing) and extra usage credits sold in the app. | Free, or Copilot with a Microsoft 365 plan: Personal $9.99, Family $12.99, Premium $19.99 and Pro $99.99 a month in the US (as listed on its pricing page). | Pay per creation with coins, or a weekly or yearly Pro subscription |
| What you need to start | None: start from text or your voice, or upload a photo to edit or animate. | None: describe the image you want, or upload a photo and say what to change. | One photo, or just a prompt; no training |
| AI models | xAI's own Grok models, with Grok Imagine for images and video. | Microsoft does not name the image model on its support pages; the Copilot app lets you choose between leading AI models for chat and work tasks. | Nano Banana Pro, Nano Banana 2.1, GPT Image 2.5, Seedream, Qwen-Image 3.0, Grok Imagine; Veo 3.1, Kling, Seedance |
| Images | Images from text, or from your voice | Images from a text prompt in chat; the app's Create section adds templates, styles such as Photorealistic or Anime, colors and three sizes | 300+ styles, your own prompt with a model picker, and an AI agent |
| Video | Short videos with sound from text or from your photos; Imagine Agent Mode stitches clips into longer videos | The Create section makes videos from a prompt or a PowerPoint deck, with an AI script and narration over footage and music from Microsoft's content library | Image to video, text to video, UGC videos and 40+ AI dances |
| Editing | Remove objects, change backgrounds or apply artistic styles to existing images | Upload a photo and describe the change, such as removing people in the background or changing the setting | Restore, upscale, change clothes, backgrounds, pose and expression |
Choose Grok if…
- Fast images and short clips with sound from a prompt
- Animating your own photos
- People who want research and creative tools in one assistant
Grok is the AI assistant from xAI, on the web at grok.com and in apps for iPhone, iPad and Android. Its Grok Imagine feature generates images from text or your voice, edits existing images, creates short videos with sound and animates your photos, and Imagine Agent Mode helps you plan, generate and stitch clips into longer videos. Grok also offers chat, research and real-time answers from X and the web.
Strengths
- Images and videos with sound in the same app as a full AI assistant
- Turns your own photos into short videos
- Edits images by description: remove objects, change backgrounds, apply styles
- Real-time answers from X and the web alongside the creative tools
Limits to know
- Higher Grok Imagine usage requires a SuperGrok subscription
- Rated 16+ on the App Store and Teen on Google Play
- Its store listings do not describe a choice of third-party image or video models
Choose Microsoft Copilot if…
- Quick images for documents, slides and posts
- Microsoft 365 subscribers who want image creation inside the apps they already use
- Simple edits to a photo by describing the change
Microsoft Copilot is Microsoft's AI assistant, on the web, in apps for iPhone, Android and the desktop, and inside Word, Excel, PowerPoint and Outlook. You can generate an image by describing it in a chat or edit a photo you upload, and with a Microsoft 365 subscription the Copilot app's Create section adds templates, styles, sizes and brand colors. Image creation is available for free, and Microsoft 365 plans raise the usage limits.
Strengths
- Image generation is available for free in the same assistant you use for chat and work
- Edit an uploaded photo with plain-language requests and keep refining it in the same conversation
- Built into Word, Excel, PowerPoint, Outlook and Teams, with brand kits for work accounts
- Images made in the Copilot app carry Content Credentials (C2PA) that mark them as AI-generated
Limits to know
- Copilot is built mainly as a work and productivity assistant, and image creation is one feature among many
- The Create section of the Copilot app requires an eligible Microsoft 365 subscription
- Without a Copilot license, Microsoft says quality and performance depend on service availability
- Videos from the Create section use footage from Microsoft's content library rather than generated video
Key differences
- Grok is listed among ai image generators and ai video generators; Microsoft Copilot among ai image generators.
- Free plans: Grok: Free to download and use; SuperGrok subscriptions add higher usage on Grok Imagine. Microsoft Copilot: Copilot can generate images for free; Microsoft 365 plans give higher image-creation usage than free.
Both kinds of model, in one phone app
Luren AI puts Nano Banana Pro, GPT Image 2.5, Seedream, Veo 3.1 and Kling side by side on iPhone and Android, with 300+ ready-made styles, UGC ads, AI dances and an AI agent that makes the picture for you. Start from one photo, no training.
Grok vs Microsoft Copilot: questions
Is Grok better than Microsoft Copilot?
It depends on the job. Grok suits fast images and short clips with sound from a prompt; animating your own photos; people who want research and creative tools in one assistant. Microsoft Copilot suits quick images for documents, slides and posts; microsoft 365 subscribers who want image creation inside the apps they already use; simple edits to a photo by describing the change.
Is Grok free?
Free to download and use; SuperGrok subscriptions add higher usage on Grok Imagine.
Is Microsoft Copilot free?
Copilot can generate images for free; Microsoft 365 plans give higher image-creation usage than free.
Which is better for video, Grok or Microsoft Copilot?
Grok: Short videos with sound from text or from your photos; Imagine Agent Mode stitches clips into longer videos. Microsoft Copilot: The Create section makes videos from a prompt or a PowerPoint deck, with an AI script and narration over footage and music from Microsoft's content library.
Is Grok Imagine free?
Grok is free to download and use, and its apps sell SuperGrok subscriptions and extra usage credits. Grok's plans page lists higher usage on Grok Imagine as a SuperGrok benefit.
Is Copilot image generation free?
Yes, Copilot can generate images for free. Microsoft's plans page lists higher usage than free for AI image creation in Microsoft 365 Personal and Family, and extensive usage in Microsoft 365 Premium. Microsoft says that without a Copilot license, quality and performance depend on service availability.
Is there an alternative to Grok and Microsoft Copilot on my phone?
Luren AI is an iPhone and Android app with image models like Nano Banana Pro, GPT Image 2.5 and Seedream, video models like Veo 3.1 and Kling, 300+ ready-made styles and an AI agent. It is free to download and try.
More comparisons
Sources
- grok.com/
- grok.com/imagine
- grok.com/plans
- apps.apple.com/us/app/grok-ai/id6670324846
- play.google.com/store/apps/details?id=ai.x.grok
- copilot.microsoft.com/
- www.microsoft.com/en-us/copilot
- www.microsoft.com/en-us/copilot/solutions/individuals
- support.microsoft.com/en-us/microsoft-copilot/using-image-generation-in-microsoft-copilot
- support.microsoft.com/en-us/microsoft-365-copilot/create-ai-generated-images-with-the-microsoft-365-copilot-app
- support.microsoft.com/en-us/microsoft-365-copilot/frequently-asked-questions-about-create-in-the-microsoft-365-copilot-app
- apps.apple.com/us/app/microsoft-copilot/id541164041
Grok and Microsoft Copilot are trademarks of their owners. Luren AI is not affiliated with either. Details are as each company publishes them on its own site and store listings on the date above; plans and prices change, so check their sites before you buy.
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